Free Quote

Just call us Principal

Posted on: January 3rd, 2018

Same great company you’ve always known.

Now with a new logo.

Principal® is beginning a new chapter in our history.

We’re still the Principal Financial Group® – the same strong, stable company you’ve come to know.  We’re still providing the same heartfelt service and expertise you’ve come to expect.  And we’re working to simplify financial services in ways that are meaningful to our customers.

But now, we’ll be known simply as “Principal” around the world.  Our full legal name is still the same.  So is our ticker symbol (PFG).  But we have a new logo – a new face to the world – that better represents how we work with you to make progress possible, whatever your financial goals.

We’re starting the transition to our new look now – first on our websites and other key points of contact.  But the evolution will be gradual.  It will take 18 to 24 months to fully implement the change around the world.  To learn more, visit us at

Thank you for trusting Principal to help you.

Twitter   |   Facebook   |   LinkedIn   |   BlogTerms of Use  |  Disclosures  |  Privacy  |  Security  |  Report Fraud

© 2016 Principal Financial Services, Inc.,
711 High Street, Des Moines, Iowa 50392